G For Good, New World Development 2019 

About G For Good

G For Good believes doing good is a fundamental value and aims to reinject purpose into business. Through the model of Creating Shared Value (CSV), companies can create sustainable profits while solving societal issues in the business model. A subsidiary of New World Development, co-founded by Adrian Cheng and Garrick Lau, G For Good advocates and supports various social innovation projects, including to provide resources in discovering, developing and incubating social entrepreneurial projects, organize conferences and workshops to spread Creating Shared Value in the community, etc.

G For Good’s Vision and Reason of Joining SVPHK

The first priority of the commercial sector’s business philosophy has long been to focus on the pursuit of profit. But large corporate like New World Development also recognize that they have a social responsibility to contribute to the wider community. New World believe that they must strike a balance between delivering impressive returns for their shareholders, and responding to the needs and interests of all our stakeholders. Only by striving to achieve this balance via Creating Shared Value business model, will corporations and society truly thrive together.

G for Good

Words from G For Good Co-Founder & CEO Garrick Lau – To create a new wave of global growth with other businesses through Shared Value model

The concept of Shared Value has the power to unleash and generate greater innovation and growth for businesses while creating infinitely scalable and self-sustaining solutions to our society’s most pressing problems. New World Development and G For Good are humbled to join the Shared Value Project Hong Kong journey along with other businesses to look at decisions and opportunities through the lens of Shared Value to create a new wave of global growth.

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