Purpose Playbook

Introducing the Purpose Playbook

Putting purpose into practice with Shared Value

Purpose Playbook logo
Purpose Playbook logo

The Purpose Playbook is here to help companies better understand what it means to have a purpose-led organisation, what makes a purpose worth having, and how to deliver on the promise of that purpose by focusing on Shared Value.

Shared Value, a business discipline where companies use their core business to drive societal change and enhance their competitiveness, is the most powerful practice to fulfil corporate purpose aspirations. This Playbook is designed to help you bring that practice to life.

In the Purpose Playbook, you will find practices, action steps, and company examples, that will help you, the practitioner, navigate your way as you pioneer change in your company, your business ecosystem, and for society.

The Purpose Playbook Framework

1. Opportunities Identification
2. Sources of Distinction
3. Strategies, Goals & Resources
4. Innovating for Scale
5. New Models of Cooperation
6. Measurement & Reporting
7. Organisational Design
8. Talent Acquisition & Development
9. Engagement & Communications