Over 90 percent of consumers say it is important for companies to show they are committed to doing the right thing, according to a recent seven-market study by FleishmanHillard’s TRUE Global Intelligence practice. The report, COVID-19 Mindset: The Collision of Issues, analyses the inflection points taking place around the world as consumers’ thoughts and approaches to their health and finances shift, and expectations of their government, community, employers and each other change.
The Covid-19 outbreak has triggered inspiring reactions from the private sector to support communities with philanthropy and Corporate Social Responsibility initiatives. The question is how do we maintain this momentum on the medium and long term with Shared Value?
It’s been six months since I started my journey at Shared Value Project Hong Kong. And what an experience it has been! I witnessed the impressive growth of the thriving social innovation start-up - promoting Creating Shared Value (CSV) and guiding our corporate members on their Shared Value journey.
As a purpose practitioner for eight years and a purpose ambassador for decades, I was thrilled to hear, back in December 2017, that Shared Value Project Hong Kong would create a platform to build this compelling global movement right here in Asia, where leaders and their teams are creating Shared Value and influencing the business world to be a force for good. Everyone can contribute to solving our world’s grand challenges, and this could be one of the biggest opportunities of our time - for individuals, for business, and for the benefit of all people around the globe.
In a world where many developed economies are facing declining populations and technology is disrupting how work gets done, the nature and needs of companies are changing. Talent is the last competitive advantage and, with the unemployment rate in Hong Kong below three percent, competition for it is fierce. What can you do entice the best and brightest?